Respect Your Fan's Intelligence, Get A Customer For Life

Respect Your Fan's Intelligence, Get A Customer For Life | Fast Company | Business + Innovation

littleBits の Founder、Ayah Bdeir 氏のインタビュー。

“We’re not trying to ultimately make a sale,” says Bdeir. “The relationship we would like you to have with littleBits starts when you have the product. It doesn’t end when you buy the product.”

Toy Fair 2013 では Mattel や Lego 、Hasbro など錚々たる大メーカーが晴れ晴れしく製品を披露する中にあって、“Best of Toy Fair 2012”を受賞した。